creativity and productivity to your fingertips

Magic Keyboard

some of which contains material from discarded fishing nets

And the A18 Pro chip

Introducing Studio Display

42mm Gold Milanese Loop split creativity and productivity to yourA modern interpretation of a design developed in Milan at the end of the 19th century. Woven on specialised Italian machines, the smooth stainless steel mesh wraps fluidly around your wrist. And because its fully magnetic, the Milanese Loop is infinitely adjustable, ensuring a perfect fit. An additional physical vapour deposition (PVD) layer gives the gold stainless steel its distinctive finish.